Investing means putting money into an asset with the hope that it will generate a profit in the future. Assets can include stocks, bonds, property, or business ventures. Investments can also involve currencies, jewellery, art, and more.

Reasons to Invest:

  • Grow your money through compounding
  • Save for long-term goals such as buying a house or retirement
  • Help expand businesses
  • Beat inflation by earning returns that outpace rising prices
  • Gain financial independence and confidence

An investment platform (also known as a fund supermarket or wrap) allows you to buy, hold, and sell a range of investments online. Platforms typically charge fees based on the value of your investments and trading activities, so it’s important to compare options.

Popular Long-Term Investment Options:

  1. Stocks and Shares: Represent a fraction of ownership in a company. Risk includes potential loss if the company performs poorly.
  2. Bonds: Loans to a company or government that are repaid with interest. Bonds carry risk if the issuer defaults.

Every investment involves uncertainty. Research is key:

  1. Use trusted sources (reputable publications and media outlets)
  2. Seek advice from a registered financial adviser
  3. Watch for red flags and review past trends