Investing means putting money into an asset with the hope that it will generate a profit in the future. Assets can include stocks, bonds, property, or business ventures. Investments can also involve currencies, jewellery, art, and more.

Reasons to Invest:

  • Grow your money through compounding
  • Save for long-term goals such as buying a house or retirement
  • Help expand businesses
  • Beat inflation by earning returns that outpace rising prices
  • Gain financial independence and confidence

An investment platform (also known as a fund supermarket or wrap) allows you to buy, hold, and sell a range of investments online. Platforms typically charge fees based on the value of your investments and trading activities, so it’s important to compare options. 

The return on any investment is not guaranteed. Your investment can increase or decrease in value over time. 

Popular Long-Term Investment Options:

  1. Stocks and Shares: Represent a fraction of ownership in a company. Risk includes potential loss if the company performs poorly.
  2. Bonds: Loans to a company or government that are repaid with interest. Bonds carry risk if the issuer defaults.

Every investment involves uncertainty. Research is key: 

  1. Use trusted sources (reputable publications and media outlets)
  2. Seek advice from a registered financial adviser
  3. Watch for red flags and review past trends